Nothing regarding the movement or presentation particularly feels like a logical extension of the Admiral’s Cup DNA. Something like this would make much more sense being within an Romulus collection. It does not seem plausible the comparative popularity of the Admiral’s Cup lineup has made it the breeding ground for virtually every new concept Corum would like to discharge. Should they wish to examine their own past, Corum will discover they are a new excellent design imagination and aesthetic creativity. I genuinely want them to reunite the Admiral’s Cup to a location of some authentic marine or yachting differentiation and create new visual references for bits it needs to incorporate a tourbillon chronograph into.I’ve never really been a lover of watches with aluminum instances due to their fragility. Corum has promised the aluminum version of the watch has some type “ceramisation” as a coat to offer the dark gray tone. Is that supposed to imply there’s some kind of ceramic coating on the case to make it powerful? I am unsure and that is not exactly what they state. Though I can say I am not a huge lover of matte finished gray surfaces for watch cases. In a nutshell I believe Corum has been missing a layout opportunity with its high-complication piece like this. Save whatever personality the Admiral’s Cup collection has abandoned and make it amazing collection again. When it comes to tourbillons or use of novel materials and manufacturing techniques, possibly designing a new set is a better thought than coming up with names like “Seafender” which I’m sure most will argue don’t have any business being paired with a tourbillon to start with. Price for the Corum Admiral’s Cup Chronograph Tourbillon 47 Seafender watch is 50,900 Euros at the aluminum case, 78,500 Euros in the 18k red gold case, also 225,500 from the 18k red gold case with diamonds.
Davide Traxler was in fine form at Corum’s Baselworld press conference this year, which is understandable given that he had been awarded the title of interim CEO of Eterna watches on the eve of the exhibition’s opening day. Snappy soundbites abounded in the style of Donald Trump, whose trademark red baseball cap Mr Traxler had appropriated for the day, complete with the slogan “Make Corum Watches India Replica Great Again”. With little in the way of good news at Baselworld, it was nice to hear that the stock of Corum’s Chinese owner, Citychamp, was the best performing watch stock in 2016 (even if it has declined so far this year, while the stocks of Swiss groups have enjoyed double-digit growth over the same period). In 2016, any watch brand that could show any sign of growth – however small – was doing well, so a whopping 38% increase in sales is something to be proud of, even if it is on the back of years of losses. Whether the claim that Corum is “the first luxury brand to understand that the biggest marketplace in the world is Amazon” (and that Eterna, unsurprisingly, was the second) carries any weight will be borne out by history and the figures announced at the all-new Baselworld 2018.
Whatever your thoughts on the above, Davide Traxler is undeniably carving out an interesting niche for Corum Watches Tides 48 Replica and I for one applaud his attempts to bring some fun into an industry that often takes itself far too seriously. I was so in tune with the vibe that I thought the Bubble Disconnected was stuck on 12:08 in real life as it was in the tongue-in-cheek promotional video and I was actually a bit disappointed to find out that it actually worked and had a functioning, old-school LED display. Whether all 999 models in the limited edition will sell (at 1,500 Swiss francs it is competing head-to-head with TAG Heuer’s latest-generation Modular 45 smart watch) is a different matter. I drew the line, however, at trying one of the blue “Bubbliagra” tablets the brand offered us. Baselworld is hard enough as it is.
The revived Bubble collection lends itself perfectly to all things fun at Corum. The new Big Bubble (at 52mm diameter, “it’s yuuge”, says Davide Traxler) literally catches the eye, with a huge Iris staring back at you through the magnifying bubble crystal on the limited edition of 88 Big Bubble Anima watches designed by Italian DJ Matteo Ceccarini. As the competition to design your own Bubble last year proved, there is no limit to the creativity you can add to this blank canvas, with new designs this year from Booba and Elisabetta Fantone extending the possibilities even further.
Although the lion’s share of the publicity goes to the Bubble, Corum Watches Images Replica still has its venerable Admiral’s Cup and Golden Bridge collections. The former is the guinea pig collection on sale in certain markets (Italy, Spain and the UK) on Amazon, while the latter sees a new interpretation with the rectangular and “Stream” models. These models use movements from Vaucher Manufacture, which has had a long-standing partnership with Corum that suits Davide Traxler well and is unlikely to change (“they have stuck with us through thick and thin,” he says). Together with Eterna’s in-house movement capacity, Corum certainly has no need to strive for full manufacture status.
Most of the above-mentioned new releases, however, are limited editions and will only account for a minor share of Corum’s overall sales. As is often the case, the new watches that we see showcased in Basel are just the tip of the iceberg. To boast of similar growth next year, Mr Traxler needs to sell in excess of 50 million Swiss francs worth of other watches in the Corum Watches In Miami Replica collection over the next 12 months.