Bubble watches, blending creative energy and rebellious spirit, allow Corum to break the rules of luxury watchmaking and create a language that is unique to the range. From this perspective, the brand gives free rein to artists coming from very varied backgrounds (art, photography, sport or even music) to reinterpret a collection in their own image. After Matteo Ceccarini, Matt Barnes, Juliette Jourdain, Booba, Dani Olivier and Elisabetta Fantone, to name but a few, the Maison now chose American artist Nelson De La Nuez, the King of Pop Art, to re-imagine his own models and create his own exclusive collection.
Nelson De La Nuez © Corum
Upon closer inspection, one might wonder why the partnership between Corum and Nelson De La Nuez hadn’t occurred earlier, as it seems inevitable that their two worlds would meet, something that struck Jérôme Biard, CEO of Corum, while visiting an art gallery: “Nelson De La Nuez is one of those artists who doesn’t follow trends, who creates his own universe by gathering inspiration from his surroundings and always manages to be innovative”.
The curved rectangular case — such as its own grooved winding crown at the bottom, a hallmark characteristic of Corum’s Bridges set — is made from 5N 18k rose gold and measures 29.5 mm with 42.2 mm. The baton-shaped hour and second hands are faceted and rhodium-plated. The front and back of the watch, which is water-resistant to 30 meters, are covered with nonreflective sapphire crystals. The ring is brown alligator leather using a triple-folding grip made from rose gold. Here’s what it looks like on the wrist.The first Corum Watches 48mm Replica Bubble watch came out in 2000, but for whatever reason, it was eventually discontinued. And today, it’s one of the more important collections, so much so that they made a decision to make a unique piece using the iconic Bubble design. This is actually the Corum Bubble 47 Flying Tourbillon watch, featuring not just a tourbillon but a menacing skull to get a dial.The Corum Bubble 47 Flying Tourbillon watch includes a 47mm 18k rose gold case, and additional accentuating its dimension is its big bubble-shaped crown, also made from 18k rose gold. Clearly, the Corum Bubble 47 Flying Tourbillon is no small watch, and it’s bound to draw a lot of attention. If wrist presence is what you seek, this watch will send it in spades. Regrettably, regardless of the watch’s beefy dimensions, water resistance is 30 meters, so be wary of liquids.
By entrusting the King of Pop Art with the keys to create this new collection, Corum once again sets itself apart by not simply absorbing works of art but by allowing its Bubble watches to become art. Currently in the making, the complete Corum Bubble collection by Nelson De La Nuez will be revealed to the public at Art Basel Miami in December 2017. In the meantime, watch the video below to have a glimpse of the artist’s style.