No one would think of comparing Corum with Cartier. They have no shared heritage, completely different histories, dissimilar ranges, and very little in common stylistically. And yet both companies share an astonishing ability to create form within form, to design cases whose geometry is fluid but mastered to perfection.
The new Golden Bridge plays from the same song sheet. Behind its stylistic approach is a state of mind: Corum Watches Singapore Replica likes nothing better than to head off in an unexpected direction. Its creative spirit is governed by audacity. So, where the Golden Bridge found initial success by disrobing to leave the naked baguette movement front and centre of the watch, Corum is now seeking to fill those empty spaces once again. The new GB Stream features an “Eiffelian” tracery of arches and curves on either side of its vertically orientated movement. “Architectural” would be a good word for it. “Sculptural” would be another.
The effect is guaranteed because, far from overwhelming the movement, it gives the movement a new field of expression in the streamlined profiles that, in the early 20th century, inspired futuristic objects and buildings whose bold curves and dynamic lines of tension continue to fascinate today. “The Golden Bridge Stream encapsulates all our signature features: boldness, balance, history and technique,” notes CEO Davide Traxler. “This piece shows the versatility of our Bridge movement. It comfortably merges a trend born almost a century ago with contemporary concerns to create a strong, peerless timepiece.”
In the eye of the hurricane
At the same time, Corum is stepping up its Bubble-related partnerships. Now, it’s the turn of young Italian DJ Matteo Ceccarini to design his own model. The new watch is unlikely to go unnoticed, but that’s the Bubble for you!
It is actually about time Corum returned the most favorite Bubble watch – a timepiece set that initially came from the year 2000 and served a major contemporary function in the brand’s history. Eventually, the Corum Bubble watch set was stopped, probably because Corum began to go a little nuts with a few silly limited edition versions – that, looking back today, are pretty damn cool. You may recall back in 2008, when aBlogtoWatch featured a collection of limited edition Corum Bubble watches which were extremely fitting for Halloween. For Baselworld 2015, the Corum Bubble is back, and that I finally have reason to pay attention to this brand again.I remember a few years back meeting Corum at Baselworld and asking concerning the Bubble and if we could see one again. Someone sneered in my remarking that “we don’t think that’s ideal for the new anymore. We have moved past that.” “Ok…” is all I could react with, and we moved on to seeing more new variations of this Admirals Cup and Golden Bridge collection. I’ve always enjoyed Corum, but over the past couple of decades, the fun side of the brand seemed to be decreasing and being replaced with a lot of ill-conceived high-end watches that did nothing to function the image of their brand. Afterwards, the brand decided to adhere double tourbillons to an Admiral’s Cup view, and their brand new possession by China Haidian Holdings, I more or less assumed the brand’s appeal for watch enthusiasts was (at least briefly) over. So you can imagine my delighted surprise to hear that the Corum Bubble is back.
In the centre of this rather striking creation is an eye, which appears almost life-size in the 52 mm case. The watch has no hands, instead using the device of peripheral pointers. Its piercing gaze is amplified by a 3D technique and by the Bubble’s characteristic sapphire dome. This limited edition of 88 is called “Anima”, a reference to the ancient observation that eyes are the windows to the soul.
But this series is just the first of many that will trickle out over the course of 2017. Corum has already announced collaborations with rapper Booba (three different pieces) and photographers Juliette Jourdain (Sequin Bubble) and Matt Barnes (Magical Voodoo). There will be many more.